apaja

Latest news releases

• April 22, 2008Playray continues its internationalization and goes to Turkey

  Company also revises its management structure

  Apaja continues its fast internationalization by opening Playray next in Turkey. Apaja's Playray service will be opened in co-operation with a major Turkish portal operator Internethaber. Turkey is already the 15th country to have its own localized version of Playray. Playray services gather now 2.5 million unique users per month (source: Google Analytics).
  
  The company has also revised its management structure. Founder of the company, Asmo Halinen, has been named to act from now-on as a Vice President, Service & Marketing. To support strong international growth, Apaja has recruited Tiina Zilliacus to the company as an Executive Vice President, Acting CEO. Before Apaja she has been launching Nokia's B2C e-commerce operations in Europe and worked several years in different roles for Sonera Zed.
  
  

• March 19, 2008Eero Aarnio's products virtually in Playray

  Finnish Playray users can now decorate their Playforia virtual rooms with genuine virtual furniture by designer, professor h.c. Eero Aarnio. Playray collection includes among others the classics like the Ball (1963), the Pastil (1968), and the Bubble (1968) chairs, and also the Double Bubble (2001) lamp. Later the Aarnio collection will be available on all Playray locales as well.
  
  Each Playray user has an highly editable virtual character. Present throughout the service, this character plays a crucial part enforcing the virtual identity of the user and shaping the user experience among others while playing the games. Characters also have a complete virtual home, with yards and several rooms to customize and decorate. This broad selection is now enriched by Eero Aarnio's classics.